Monday, June 18, 2012

Social Media and YOU!

Do you rely on social media as a major source in how you draw attention to your business? It seems like it has become the easiest and cheapest way to expose your business and products to a large group of people. I have noticed an outrage on Facebook from businesses upset about the changes Facebook has made recently regarding pages. While I do not agree I do not disagree either. 

Now let me explain... 

I do not agree that Facebook is just now charging page owners to expose their posts to fans who willingly "liked" that page. I believe that if you have 10 fans or 10,000 fans those fans should ALL be able to see your posts in their news feed. 

I do understand that Facebook is a business. And just like any other business they are out to make the most money they possibly can. Let me ask you this... If you saw an opportunity to make more money would you take it or not? Ill be honest.. I probably would take any chance and opportunity I could to make more money because in the end it will help me support my family as well as support other small handmade businesses since that is where a HUGE chunk of my business profit goes. Let me expand on this a little bit. I do understand that Facebook is worth billions which is far less than my business is worth. Why should they want more money if they are worth so much? I do not think going after small businesses is the proper way to make more money on their end. 

The more I have sat and thought about the changes I have come to the realization that while it stinks to have to pay to have the majority of the fans on my page see my posts I will adjust accordingly. I WILL come out on top! I have spent some time thinking about ways to adjust my advertising as I am sure many of you reading this have done as well. I am going to do a 6 week series on how to properly use social media for your small business and explain in detail what I have found out in my research. I hope at the end of the 6 weeks we will all have a better understanding on how to use Facebook, Twitter, and blogging to properly advertise our businesses. Let's work together to GROW! 


  1. Interesting... I think they one objection to FB charging, is you really don't know what you're paying for... The information they gather seems to not be totally accurate... You MAY reach MORE people.... And it HAS changed some, at least... I can tell by my stats, my posts are reaching LESS and I have MORE likes in the past couple months when they implemented the "change",. Just a few of my thoughts...:)

  2. I totally agree! I wish I had known the reach of my posts before all of these changes. I hope to come together with many other shops to find out what truly works and what doesn't work when it comes to reaching fans.

  3. Are you still offering advertising spots? I am a boutique photographer specializing in Etsy shops and would like to advertise with you :)

    1. I am :) shoot me an email at and we can work things out.

  4. Definitely interested in what you find out and willing to help any way I can on this social media issue.